Archived posting to the Leica Users Group, 1998/11/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]All of this talk about marketing and the "bottom line" concerning Leica is interesting but irrelevent. Leica has only one approach to survival. They must continue to make the very best lenses in the world. Leica lenses are not a perception they are, at least in my view, a fact. Leica can't try and compete on a quantity level. The MUST compete on a quality level. For every product line in the world there are mass producers and high-end producers. The bottom line isn't market share, the bottom line is EPS.