Archived posting to the Leica Users Group, 1999/01/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Peterson_Art@hq.navsea.navy.mil wrote: > > Also, while I agree with Alan that we should not "insinuat[e] that the > editors and labs are crooked," per se, it is nevertheless difficult to > believe that magazines wouldn't be influenced, if perhaps only in very > subtle ways, in their reviews of the products of manufacturers who pay > to advertise in them. This is only human. Art, One should always exert scepticism when confronted to any media. Confidence in a publication, a writer, a test lab takes time to build, and takes energy on both sides (media and public) to maintain. There are always interactions between all the players in this game: reader, viewer, advertisement buyers, advertisement sellers, writers, publishers, etc. Those are sometimes direct, sometimes very subtle and indirect. You are right. Why would it not be so ? The journalist has a mission in this game that is different to the mission of the publisher or the mission of the sales team of the media. It is his role and pride to always make sure he is not confusing missions and ensures the credibility of his media: without credibility, no audience and without audience, no advertisement. Of course there are all kinds of audiences, and some seem to really prefer crap. They get it when they ask for it. I realise I behave slightly more politely with suppliers who support my media than with suppliers who do not. That means I might insist real hard to get an interview there and a little less hard here. Or that I will double check that that supplier's name has not been accidently left out of a survey. But I have never changed a line to please an advertiser. I suppose the same goes for most of the testing and previewing of products in most photo mags. I pity those who do not behave in this way. They exist but they are few. So, at the end of the day, there are magazines, journalists and readers. With a wide variety of means and aims and expectations. All deserve respect till proven that this respect is undue. Alan