Archived posting to the Leica Users Group, 2000/04/24

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Subject: Re: [Leica] You're on the Board!
From: Johnny Deadman <deadman@jukebox.demon.co.uk>
Date: Mon, 24 Apr 2000 10:23:13 +0100

Here's what I'd do.

EITHER strike a licensing deal with Cosina (chances nil) OR address the gaps
in the M lens lineup, in particular the 75/2.8 and the fast wideangle issue
(you NEED a 28/2 and/or a 24/2).

Figure out a way to low-cost entry to the M system, both in terms of lenses
and bodies. For example, reduce the price of the 50/2 lens or make a
non-asph 35/2. Figure out a cheaper way to deliver the goods within the
present chassis. At the moment the cheapest way into the M system is either
the Bessa R or, much better ideas, a s/h Canon rf body or a battered M2.
Again, a licensing deal may be necessary.

INNOVATE. The M6 is not such an insanely great camera that the product line
can afford to stay still. Surprise us. How about a (?digital-ready) AE M6
with the best matrix metering anyone ever saw, and a redesigned shutter, but
that keeps the ergonomics the same/similar? Allow yourselves to have some
crazy ideas. Take some drugs. Hire some grads from Tokyo or London or MIT.

And for God's sake make Tom Abrahamsson head of r&d.


- --
Johnny Deadman

photos:      http://www.pinkheadedbug.com
music:       http://www.jukebox.demon.co.uk