Archived posting to the Leica Users Group, 2000/05/26

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Subject: re: [Leica] Good Marketing
From: Dan Cardish <dcardish@microtec.net>
Date: Sat, 27 May 2000 01:19:43 -0400

To me, a "demo" should be strictly a camera used by store salesman to
demonstrate a camera to customers.   Other than grubby fingerprints all
over it, it should be essentially new.  I hope that what you are describing
isn't true.

Dan C.

At 12:11 AM 27-05-00 -0500, Larry Kopitnik wrote:
>>>>>>>>>>>
>With the price of "demo" R8's being $1400 or less, I think Leica has finally
>hit the magic marketing sweet spot.  The camera is admittedly awesome.  At
>substantially less cost than a Nikon F5.
><<<<<<<<<<
>
>Past threads on this list have noted that a Leica "demo" (at least in 
>the US) is often a Leica camera returned for repair and replaced, 
>then repaired by Leica and resold as a "demo" camera. And some buyers 
>of those "demos" have reported the repairs not having been made all 
>that completely or well. A search of the archives should turn up 
>those posts, but if memory serves, R8 "demos" were particularly 
>troublesome.
>
>My reaction to those threads may well be overreaction, but they 
>convinced me that I'd save my pennies for Leica new -- or a proven 
>Leica used -- before I'd buy a Leica "demo."
>
>Larry
>
>