Archived posting to the Leica Users Group, 2000/09/11
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BIG CHANGES LIKELY FOR LEICA
By Frank Van Riper
Special to Camera Works
Big changes may be in store for Leica Camera AG, the
venerable German optical company that pioneered 35mm
photography nearly a century ago.
Under new CEO Hanns-Peter Cohn, Leica may soon
incorporate some popular, user-friendly electronic
assists
into its hitherto all-manual M-series rangefinder
cameras.
In their stripped-down, gadget-free glory these
cameras,
epitomized by the current Leica M6, are widely viewed -
with justification - as the finest, most beautifully
made
35mm cameras in the world.
But incorporating something like aperture-priority into
a Leica M6,
though a big deal for a tradition-bound company like
Leica, is small
potatoes in an industry that routinely stuffs
electronics by the tubful
into every new SLR body offered.
The really big change will come when and if Leica
finally makes the
leap into medium format.
Spurred in part by Swedish camera-maker Hasselblad's
recent
introduction of its XPan 35mm rangefinder/panorama
camera - a
move that threatens to cost Leica customers - the
German firm is
beginning to look seriously at trying to take market
share away from
its Swedish competitor by introducing its own high-end
entry into
the hot medium-format market. . . .
Full article at:
http://washingtonpost.com/wp-srv/photo/galleries/essays/index.htm
Found from Paul's link . .
Paul Chefurka wrote:
> http://washingtonpost.com/wp-srv/photo/galleries/essays/090800.htm
>