Archived posting to the Leica Users Group, 2002/07/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I think the pix shown on the website are to provide background info on the project. The pdf's under "partners" show the hands holding a camera. I looked at the pictures. Salgado and Goldin I liked, Gibson nice but a bit hokey, Klein Forbes and some of the others I liked less. Black clothing is not seen , but provides a black background. I think the idea is: camera by hands of leica workers (it is a hand-crafted tradition-bound European luxury item i.e. owned by magnate Forbes and rock star Adams) something more comfortable in the hands of photographers than a Nikon f5 (good for all users) a more "human" camera (m6 = small, pretty, low tech; f5 = big, high tech) (good for Goldin, "artsy" photojournalists) something precious to hold nice artist tool (Goldin, Gibson, et al) This campaign seems to be to associate art and craft of camera makers and some well known camera users and give a sense of exclusivity of a luxury object. If that is what they are trying to do, I think it works. The photos use soft, pretty light from a couple of soft boxes that make them shine nicely like jewels. For example, Canon has the "wildlife as canon sees it" running in National Geographic -- trying to add a sense of something beautiful and special to a mundane industrial object. - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html