Archived posting to the Leica Users Group, 2002/07/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The most creative advertising is not always the most effective. The most memorable advertisement I can remember was the Apple Macintosh TV spot with the 1984 Orwellian theme. It didn't go over well (except as a cult thing) because it depicted IBM/clone users as mindless, unthinking computer users. Such a notion was found offensive by many IBM users. It didn't add much to Apple's market share, but it was one of the very few times advertising became art. Allan Steve LeHuray wrote: > I just want to say that I am in the advertising business and do not > think > the Hands campaign is great or memborable, but, it is not that bad > either. > There must be other Leica topics to be talking about and if you do not > like > the ads do not look at them. - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html