Archived posting to the Leica Users Group, 2002/07/12

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Subject: Re: [Leica] Re: Leica, longevity, and advertising
From: Mark Kronquist <mak@teleport.com>
Date: Fri, 12 Jul 2002 08:15:26 -0900
 
on 7/12/02 5:13 AM, Jeffery Smith at jls@runbox.com wrote:

> Wasn't that the one launched on Superbowl Sunday and pulled very soon after? T
> 
>

It was only intended to run once. It paid for itself a million times over in
PR. BTW it was the follow up Lemmings ad that was hated by IBM users.

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