Archived posting to the Leica Users Group, 2002/08/16
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]On 8/15/02 10:27 PM, "Frank Filippone" <red735i@earthlink.net> wrote: > You would not normaly give a rebate,, you would discount the price > directly....at least in certain business areas.... > > Frank Filippone > red735i@earthlink.net > > > -- > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html Frank, The problem with this approach is that, by just lowering the price, you end up in competition with your dealers who already have the item in stock (for which they paid the older, higher price). Not a very good way to instill loyalty throughout your dealer network. If Leica just lowered the price, Every dealer with that item in stock would have a greater cost in the item than a non-stocking dealer who placed an order at the reduced price. By offering a rebate instead, Leica effectively lowers the price to the consumer without offending stocking dealers. Bryan - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html