Archived posting to the Leica Users Group, 2003/01/05

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Subject: Re: [Leica] Why fashion photography sucks
From: Rob Heyman <rheyman@bigpond.net.au>
Date: Sun, 05 Jan 2003 18:33:24 +1000
References: <71FBE037-2030-11D7-9291-000393802534@mac.com>

OK Martin, we've now heard the negative side of the argument and how NOT to
do it. Would you please show me some examples of how it SHOULD be done.
(this comesfromsomeone who does not shoot fashion)
Rob


Martin Howard wrote:

> Animal wrote:
>
> > Those fashion guys are incredible.
>
> I think most (all?) fashion photography is truly negative.  It treats
> human beings like objects -- Helmut Newton being at the forefront of
> this.  In his pictures, you might as well be looking at sports cars, or
> watches, or architecture.  The women (and men) are nothing more than a
> different set of curved surfaces to be lit in an intriguing manner and
> shot from a novel  (navel?) angle.  Personality, persona, lifestyle,
> humanism, dignity, is all but completely banished from almost all
> fashion photography that I've come across.  Indeed, the
> cross-processing, extreme lighting, retouching, jaded graphicness of a
> lot of fashion photography does all it can to suck out the last
> vestiges of human-ness from the images, leaving a clinically clean,
> artificial surface, stripped down to it's bare visual form that bears a
> resemblance to a real person, but dispenses with all the messy
> substance of what actually makes people interesting in the first place.
>
> M.
>
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__________________________________
Rob Heyman M.Photog
32 Binyara Street
CHAPEL HILL   Qld   4069
Ph   07 3878 3884  fax 07 3378 6639
__________________________________


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In reply to: Message from Martin Howard <mvhoward@mac.com> ([Leica] Why fashion photography sucks)