Re: [Leica] MP and the "Leica" script logo

["Seth Rosner" <sethrosner1@msn.com>]

My recollection is that when Leica AG was spun off - it is an entirely
independent company today - a 99-year license to use the Leica name, logo
and related trademark rights in the photographic trade only went with the
spin-off.

Seth

- ----- Original Message -----
From: "Kit McChesney | acmefoto" <kitmc@acmefoto.com>
To: <leica-users@mejac.palo-alto.ca.us>
Sent: Thursday, March 06, 2003 1:08 PM
Subject: RE: [Leica] MP and the "Leica" script logo


> Frank--
>
> The script is engraved on the top of the camera, not screened. Same with
the
> MP-XXXXXXX serial number. On the black camera, the script is filled, in
> white. On the chrome, filled in black.
>
> As for the trademark on the script, even thought Leica is divided into
three
> legal entities--Microsystems, Geosystems, and Camera--they share the same
> brand. I don't know the legal structure of the three companies and if they
> are connected under a parent corporate umbrella (there are many large
> corporations that have sub-corporations that are totally independent, but
> that are coordinated or loosely connected via the main corporate name or
> body), but Leica has been using the script logo on its lens caps and
leather
> lens cases, and a host of other products, for ages, and the red dot logo
> carries the script inside the red circle.
>
> Companies usually have very strict conventions for the use of their logos
> and marks, and marketing departments will issue detailed instructions
about
> the use of the logos and scripts. If Leica did not have the right to use
the
> Leica script on its cameras, I doubt they'd risk a copyright infringement
> suit by putting it on so many of their products. I suspect that the
> situation is just as explained on the www.leica.com Web site. Three
> independent global companies sharing the same Leica brand.
>
> Kit
>
> -----Original Message-----
> From: owner-leica-users@mejac.palo-alto.ca.us
> [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Frank
> Farmer
> Sent: Thursday, March 06, 2003 11:14 AM
> To: LUG; MUG
> Subject: [Leica] MP and the "Leica" script logo
>
>
> Greetings all,
>
> I have two questions - perhaps silly - about the new Leica MP.  I noticed
> that it has the "Leica" script on top instead of putting it ont he front
of
> the camera.  Wonderful.  However, I seem to remember that Leica Camera no
> longer held the copyright on the script logo.  I think the microscope
> division had it ana apparantly they are separate legal entities.  So,
> question number one: Did that change?  Question number two is in regard to
> the physical attributes of the scripte.  Specifically, is the Leica script
> actually engraved, a la M3, or is it silkscreened like soem other
collector
> cameras that surfaced not too long ago, a la Flag cameras.  Thanks in
> advance for any information - I'm just curious.
>
> Frank
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