Archived posting to the Leica Users Group, 2003/06/12

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Subject: RE: [Leica] New Nikon Lens Mount
From: "Frank Filippone" <red735i@earthlink.net>
Date: Thu, 12 Jun 2003 09:05:54 -0700

Nikon is overdue with the lens mount change.  Everyone else has already done
it ( and yes, pissed off their existing lens customers.)  But in the long
run, it makes good marketing sense.. Nikon gets to sell the lenses all over
again, in the new mounts... or maybe, with an adapter, this is not a
problem.  Depends on the design of the new mount.

But the contrary is also true... that by using a smaller sensor, newly
designed lenses can be made with less coverage, smaller, cheaper, and
lighter.  And that makes for happy customers  AND you get to sell new
lenses.  Remember that the smaller sensor is also cheaper to build than a
larger sensor.

So there is a trade off.... My experience with Japanese companies is that
they make decisions base upon some set of rules within their own company,
not customer driven.  SO from their internal perspective, making new lenses
cheaper is the best solution.  Pissing off old ( whho already own their
lenses, and therefore would not buy UNLESS their old lenses would not work
on the new bodies) customers is not vitally important.

From a marketing perspective, expect a new lens mount.

My not so humble opinion, based upon absolutely no facts, just my
experiences.

Frank Filippone
red735i@earthlink.net


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