Archived posting to the Leica Users Group, 2003/12/04
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]John-- You are absolutely right. And from a dealer's perspective, the margins are pretty narrow. Those optics are very expensive, and for a reason. Not just because there is a red dot on them. They are made differently, with different materials, processes, and standards, from the mass-produced products. With all due respect for those products, they are very high quality, but Leica quality is even higher, and produced in small batches. Thus the high costs. Kit - -----Original Message----- From: owner-leica-users@mejac.palo-alto.ca.us [mailto:owner-leica-users@mejac.palo-alto.ca.us] On Behalf Of John Collier Sent: Thursday, December 04, 2003 7:47 AM To: leica-users@mejac.palo-alto.ca.us Subject: Re: [Leica] Leica users complaining of high prices? If this was the case then Leica would be rolling in dough. Unfortunately the reality of economy of scale is against Leica. How many 50/1.4s do you think Leica sells in a year, under a thousand, a couple of hundred? How many 50/1.4s do you think Nikon sells in a year? Maybe not the best example as everyone seems to be buying fast (sic) f/2.8 zooms these days. The fewer made means each individual component costs more. Add the more complex M lens cam and suddenly you are not raking in the dough even at Leica's high retail prices. John Collier On Dec 4, 2003, at 7:08 AM, Frank Filippone wrote: > Nikon et al charge around $200 for a 50F1.4 lens. Leica gets $2000. > Why? > Because we, the public, are willing to spend it for Leica optics. > Using > that same logic, and a bit of a stretch on the whereabouts of the lens > construction, this new digital camera should sell for $2K. > > It's all about marketing, not facts. - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html