Archived posting to the Leica Users Group, 2004/09/24
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Hi Feli, I am not sure you are right. Nothing I know of is high profit at low volume, unless truly ludicrous like $10,000 handbags. As I understand it the top end pro cameras are loss leaders as part of marketing to add gloss to the profitable volume models. I understand that the top of the line models do not sell in sufficient numbers to cover costs. Frank --- Feli di Giorgio <feli@creocollective.com> wrote: > On Fri, 2004-09-24 at 13:30, B. D. Colen wrote: > > > Sorry, Juan, but the pricing of the Digi back > makes even less sense than > > the usual Leica pricing, rather than more, because > for the price of the > > Leica back, one can buy a complete Canon EOS 1D > MarkII - the entire > > camera body, 8 mpg sensor, with all the bells and > whistles. While one > > may not want all the bells and whistles, one does > have to wonder what is > > so stunningly spectacular about the Digi back that > it justifies the > > price of a top of the line camera body. > > > I think the R-Back makes sense if you already have a > substantial > investment in R lenses. $4995 may buy you a 1D II > body, but you are > still going to need new Canon lenses unless you are > willing to use your > R-glass with stop down metering, which would be > clunky to say the least. > > But if you are starting from scratch the R-back > doesn't seem like the > most sensible solution. > > On a positive note, the Leica-R back may turn out to > be a very strong performer. > The chip is based on the same one used in medium > format backs and unless they > completely screw it up it will probably be a pretty > nice. > > I would also bet good money that Leica is working on > a fully digital camera. > I would not be surprised if it is full frame and > will end up costing as much as > a 1Ds. This is a comparatively low volume, high > profit specialized segment > of the market and may just be the place for Leica to > be. > > Feli > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for > more information >