[Leica] Epson Brochure

[tedgrant at shaw.ca (Ted Grant)]

Richard Comen asked:
Subject: [Leica] Epson Brochure


> Today in the mail I received a brochure from Epson. On the inside was a 
> full page (17X20) print of a photo taken by Jay Maisel. Is it just me or 
> is the color so unbelievably garish ? Also I noted that the shadows have 
> absolutely no detail, just pitch black. Am I wrong or am I showing my age 
> and just being very ludditic ( if that is a word)?<,

Hi Richard,
If that's the case then it's how the brochure was designed to look. To show 
drop dead in your face "garish colour" as you say.

In real life of how we print colour off a 2200 with Epson inks and papers 
depending on the photo content and lighting there's usually detail in the 
shadow, if the photo requires detail there. Otherwise it goes black.

On the other hand maybe what you perceive as garish the graphic designers 
felt was smashing brilliant colour and that's why they used this particular 
photograph to illustrate what Epson feels is an effective colour photograph 
from one of their printers.

By the same token it may have started without any shadow details simply 
because Jay shot it in that fashion!  I believe he shoots chrome film 
exposing for the highlights and everything else falls in behind that.
Besides if you know his work and style of shooting with Kodachrome, if he's 
still using KR, quite often he'll go strictly for the rich highlight colours 
and allow shadows to go black.

So I'd not get overly concerned about digital printing in the brochure that 
you perceive here.

ted