Archived posting to the Leica Users Group, 2004/09/25

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Subject: [Leica] Market Research: Bah! (in the annals of off-topic dept)
From: abridge at gmail.com (Adam Bridge)
Date: Sat Sep 25 19:24:54 2004
 
Don mentioned Kodak market research - or lack of it.

Honda has a similiar odd situation. They make the Element, a unique
small sorta-SUV. It was designed from the ground up for the college -
early 20's market. All the car reviews are pitched to that age crowd -
which informs us about the independence of auto magazines...another
story...probably at least as true for cameras as cars.

Returning to my point: I live in a college town: 20,000 or so of 'em.
The majority of Elements I see are driven by the 40 and up set - like
me! (I truly lust for one of these puppies. My wife says it's
undiginified.) Honda's "market research" didn't seem to pick this up.

Honda spent a LOT of money designing this car. But clearly they didn't
connect with a major portion of the people who actually are buying it!
Probably the marketing department still thinks that digital watches
are a good idea. :)

Adam