Archived posting to the Leica Users Group, 2006/03/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]What it is is pretty pathetic branding/marketing Adam, as Olympus and Panasonic are partners, and Kodak and Leica are part of the "partnership" in terms of shared technology. The mirror box and lens mount on the new Panasonic, as well as the self-cleaning sensor technology, all come from Olympus. The sensor itself comes from Panasonic, and is also in the new Olympus body. I don't know whether Panasonic or Olympus actually came up with the live view technology, but as the sensor for it is incorporated into the mirror box, I'll guess Olympus - I may be wrong. As to your thinking that it's branding because the Leica lens is bundled with the Panasonic body...sorry, Adam, but given that Leica is pushing the lens as a free-standing item, that makes less than no sense. Since they're pushing the lens, they should be pushing it toward every body that will take it. Marketing doesn't teach trying to reduce your market. On 3/6/06 2:52 PM, "Adam Bridge" <abridge@gmail.com> wrote: > It's BRANDING, B.D., which is part of marketing. They are keeping the > Leica and Panasonic BRANDS in the conjoined partnership they have > created. > > I'm not saying this is good, but it's what marketing teaches and it's > what it does no matter how badly it sucks. > > Adam > > On 3/6/06, B. D. Colen <bdcolen@comcast.net> wrote: >> No, Adam, it's not journalism - and it sure as hell isn't marketing if >> they >> fail to mention that the lens can be used on what is at this point an >> infinitely larger already existing base of 4/3 camera users. ;-) >> >> >> On 3/6/06 1:23 PM, "Adam Bridge" <abridge@gmail.com> wrote: >> >>> Isn't the four-thirds spec designed to ensure that lenses can move >>> from one format to the other? That's sort of the whole point to the >>> exercise. >>> >>> On the other hand it's silly to criticize the marketing speak of Leica >>> for mentioning only their partner Panasonic. This isn't journalism, >>> it's marketing. Sheesh. >>> >>> Adam >>> >>> On 3/6/06, Lucien vD <director@ubi.edu> wrote: >>>> B.D., >>>> >>>> Are sure it's 100 % compatible with the 4 Olympus DSLR ? >>>> >>>> Lucien >>>> >>>> B. D. Colen wrote : >>>> >>>>> Leave it to the marketing morons at Leica to fail to point out that >>>>> their >>>>> lens can be used on not one, but FOUR Olympus DSLR bodies. But hey, >>>>> why >>>>> would they want to sell more lenses? Let's maintain the exclusivity >>>>> until we >>>>> go out of business, right? :-) >>>>> >>>>> >>>>> On 3/6/06 12:42 PM, "bruce" <bruce@ralgo.nl> wrote: >>>>> >>>>>> If you have not received the confirmation, please view: >>>>>> http://www.leica-camera.com/unternehmen/presse/data/04866/ >>>>>> index_e.html >>>>>> >>>>>> B. >>>>>> >>>>>> _______________________________________________ >>>>>> Leica Users Group. >>>>>> See http://leica-users.org/mailman/listinfo/lug for more information >>>>> >>>>> >>>>> >>>>> _______________________________________________ >>>>> Leica Users Group. >>>>> See http://leica-users.org/mailman/listinfo/lug for more information >>>> >>>> >>>> _______________________________________________ >>>> Leica Users Group. >>>> See http://leica-users.org/mailman/listinfo/lug for more information >>>> >>> >>> >>> _______________________________________________ >>> Leica Users Group. >>> See http://leica-users.org/mailman/listinfo/lug for more information >> >> >> >> _______________________________________________ >> Leica Users Group. >> See http://leica-users.org/mailman/listinfo/lug for more information >> > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information