Archived posting to the Leica Users Group, 2006/10/07
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Nah, you don't need to attract 100% of the new customers to buy a M7 or M8, you only need to attract large number of customers to buy the "cheaper" d-luxes, c-luxes, etc. and if 10% and 20% of the new customers buy the M7 or M8, then might be sufficient. At 02:21 PM 10/7/2006, Nathan Wajsman wrote: >John, > >I agree that the M8 is an excellent product, based on the reports we have >seen here on the list and on my own fondling of it at Photokina last >weekend. I am speaking purely from a marketing point of view: the LHSA/LUG >crowd is simply not big enough to sustain the company. The challenge is to >get new customers, people who have not previously used Leica. Whether they >will be able to do that at the price point they currently are at is >another matter. > >Nathan > >John Collier wrote: >>Well they won't broaden their market by trying to make a Cankon clone. I >>think making a unique product that everyone will want is the way to go. >>As long as the M8 comes soon and stable, it will sell. >> >>John Collier >> >> >>On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote: >> >>>The thing is, as he says in the Times article, Leica needs to broaden >>>its market beyond the LHSA crowd. Those people are devoted, but they are >>>not going to carry the company forward. // richard (This email is for mailing lists. To reach me directly, please use richard at imagecraft.com)