[Leica] An American Yankee in Herr Leitz' Court

[douglas.sharp at gmx.de (Douglas Sharp)]

But the bloke said he wanted quality conscious mums to become Leica 
users - does this mean that Hermes is still in there somewhere, Leica as 
a fashion statement again.
The iPod Generation has to be pretty flush already -  a 4gig model 
costs, if not an arm and a leg, at least up to your elbows.
Douglas

Didier Ludwig wrote:
> That's what all lifestyle product manufacturers say. But I doubt that the 
> strongly consumption-oriented "iPod generation" (I believe this is just 
> another marketing term for what we used to call "young people") buys a 
> $4.5k manual camera, without lens. Leica has to find it's own new M 
> generation, and 'iPod' might be the wrong key for that plan. I'd focus on 
> nPJ ("new photojournalism"), yAA ("young advanced amateurs") and of course 
> yLaD ("young lawyers and dentists").
> :-)
> Didier
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>> Steven Lee says he wants to reach to the iPod generation.
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