Archived posting to the Leica Users Group, 2008/01/24

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Subject: [Leica] Leica Plans
From: douglas.sharp at gmx.de (Douglas Sharp)
Date: Thu Jan 24 02:30:17 2008
References: <000901c85e44$dcec9b60$6701a8c0@xyw> <008601c85e48$c3783370$4a689a50$@net> <1DDD40EE-82ED-498D-9782-3B267A798A20@nathanfoto.com>
 
The general tenor of the article is:

We are writing positive figures - but not enough to take any enormous steps
We may launch three new models - if we find the money
If we don't, the shit gets deeper again

Douglas

Nathan Wajsman wrote:
> OK, here is the Cliff Notes version:
>
> The first part explains the history of the company in the past few 
> years, leading up to the near-bankruptcy in 2004. It cites an unnamed 
> Leica marketing guy as saying that they believed AT THE TIME that the 
> market would settle into 70-30 digital/analogue or perhaps 80/20, 
> allowing Leica to continue focusing on the analogue cameras. Instead, 
> the analogue market collapsed much sooner than predicted, hence the 
> "deep shit".
>
>
In reply to: Message from alal at duke.poly.edu (A. Lal) ([Leica] Leica Plans)
Message from red735i at earthlink.net (Frank Filippone) ([Leica] Leica Plans)
Message from nathan at nathanfoto.com (Nathan Wajsman) ([Leica] Leica Plans)