[Leica] Fwd: Leica M8 Customer Information -- January 30th, 2008

[cummer at netvigator.com (Howard Cummer)]

Here is the info on the M8 perpetual upgrade program.
Cheers
Howard

Begin forwarded message:

> From: m8.support@leica-camera.com
> Date: 31 January 2008 3:15:02 AM GMT+08:00
> To: cummer@netvigator.com
> Subject: Leica M8 Customer Information -- January 30th, 2008
> Reply-To: m8.support@leica-camera.com
>
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> Dear LEICA M8 customers,
> The desire to own a digital camera manufactured by Leica,  
> possessing the identical lifelong value retention associated with  
> every Leica product, was brought to us by many of our customers.  
> Leica Camera AG has now configured the LEICA M8 to meet this  
> demand. With today?s newsletter, we would like to inform you  
> exclusively and in advance of an outstanding innovation regarding  
> your cherished LEICA M8.
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> Subjects
?LEICA M8: An investment in the future
?What does the first upgrade kit include?
?Firmware update 1.201 available
?How do I get the upgrade for my M8?
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> LEICA M8: An investment in the future
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> With the introduction of a perpetual upgrade program, every LEICA  
> M8 will forever be a state-of-the-art digital camera. Today?s and  
> tomorrow?s users will always be able to incorporate the latest  
> refinements and developments in handling ease and technology. It is  
> our aim to secure your investment in the LEICA M8 for the future.  
> ?While other digital cameras quickly become outdated and are  
> replaced by newer models, our new concept extends the value  
> retention and resistance to obsolescence embodied in the Leica  
> ethos. Over time, we will gradually offer new product features and  
> developments as upgrade options,? declares Steven K. Lee, CEO of  
> Leica Camera AG. ?Our customers can therefore still invest in the  
> photographic tools they need without worrying that they will miss  
> out on improvements and technological developments alo ng the way.
> This information will be presented during the PMA fair in Las  
> Vegas, beginning January 31st.
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> What does the first upgrade kit include?
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> ? Scratch-proof sapphire glass cover for the LCD monitor.
> ? Noise-optimized shutter with a fastest speed of 1/4000s.
> ? If so desired, the camera will be picked up at your home and  
> sent directly back to you, without any intermediary stage in the  
> process.
> ? Health-check and complete adjustment of the camera, testing all  
> its functions.
> ? Installation of the newest relevant firmware.
> ? New factory warranty of two years covering the same conditions  
> as for a new camera.
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> Firmware update 1.201 available
> In keeping with the overall sustainability of the concept of the  
> rangefinder camera system, Leica Camera AG is now offering all  
> LEICA M8 users an updated version of the camera firmware, which can  
> be downloaded free of charge from Friday, February 1st from our  
> website. Among other things, the new firmware version contains new,  
> substantially improved automatic white balance algorithms for  
> natural color rendering in nearly all light conditions. We will  
> send you special information via e-mail which contains a direct  
> link as soon as we post the firmware update on our website.
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> How do I get the upgrade for my M8?
> ? This offer applies exclusively to all registered M8 users.
> ? We will inform you shortly via e-mail when the website is  
> updated with detailed information about the new M8 upgrade program,  
> and will also inform you as soon as possible how to purchase the  
> first upgrade certificates.
> ? The fact that you are registered as a M8 owner will give you  
> guaranteed access to an exclusive online area where you will be  
> able to purchase your upgrade certificate.
> ? Purchasing the upgrade certificates will be possible as of March  
> 2008 - the actual upgrading will commence as of August 2008.
> ? The upgrades will be fullfiled in the same order as the upgrade  
> certificates were purchased. It is therefore advisable to acquire  
> the certificate as quickly as possible.
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> We would feel very honored if you would be amongst the first to  
> participate in our new program for the lifelong value retention of  
> your M8.
>
> Yours Sincerely,
> The Leica internet team
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