Archived posting to the Leica Users Group, 2011/01/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Ha ha, I was thinking about the expression "From point A to point B," but I fixed it, as is the pic size. Now onward to the airport. Ta da for now... On Fri, Jan 14, 2011 at 3:56 AM, Jayanand Govindaraj <jayanand at gmail.com>wrote: > Richard, > "From A to B" - surely you meant "From B to A". > > Reminds me of a case study we were given when attending some training > programme in Citibank in the mid 1980s. > > A company wanted to launch a detergent in Dubai. So they rented the best > outdoor hoarding they could find, and put their graphic message - a > triptych > - a housewife with a dirty item of laundry in her hand, dipping it in the > washing liquid, and the item, as usual, emerging shiny clean. The usual > stuff we have seen from detergent manufacturers ever since advertising > started. But sales of the product abruptly fell off a cliff to zero. Can > you > guess why? > > The answer is simple when you think about it - in the Middle East they read > from right to left! So a clean item goes into the liquid and comes out > dirty..... > > Cheers > Jayanand > > On Fri, Jan 14, 2011 at 4:40 PM, Richard Man <richard at imagecraft.com> > wrote: > > > Apropos to the value of making prints, I wrote a short blog about it with > > an > > image that you may find interesting. It's a deep subject, so more later: > > > > http://www.5pmlight.com/?p=1938 > > > > > > > > -- > > // richard <http://www.imagecraft.com/> > > // icc blog: <http://imagecraft.com/blog/> > > // photo blog: <http://www.5pmlight.com> > > [ For technical support on ImageCraft products, please include all > previous > > replies in your msgs. ] > > > > _______________________________________________ > > Leica Users Group. > > See http://leica-users.org/mailman/listinfo/lug for more information > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > -- // richard <http://www.imagecraft.com/> // icc blog: <http://imagecraft.com/blog/> // photo blog: <http://www.5pmlight.com> [ For technical support on ImageCraft products, please include all previous replies in your msgs. ]