[Leica] PESO: American

[tedgrant at shaw.ca (tedgrant at shaw.ca)]

Jim Shulman said:
Subject: Re: [Leica] PESO: American


> You're not the first to mention this to me lately.  Actually, I've had
> about four people say something similar, and one professional designer
> volunteer to put the whole thing together.
>
> In the case of Kyle's book, it was the guns that attracted the publisher.
> They knew a hot button--and he got them at the right time as they were
> (slightly) shifting their emphasis from collector books to art.  In my
> case, I don't think that Ben and Jerry's can compete with Smith and
> Wesson.<<<<<<<

Hi Jim,

You maybe right on the guns vs. Ben & Jerry's? However in this case you have 
to "show no mercy take no prisoners" and get it in front of the same 
publisher and or other publishers if necessary. If at worst he says... 
"Sorry not us!"

But before you show him, have a couple, if not a few other publishers lined 
up that you can call the minute you walk out of his office if he says , 
"Nope not us!" If you do not have that situation in hand first, you'll come 
out discouraged  and down ! And that means you've got to start digging for 
publishers all over again while in a down mental state of.... "it's never 
going to happen etc!" A couple of other publishers in place on your list and 
you're right on their case to have a look.

I believe there's great potential here for a book! First make about ten to a 
dozen big prints... 11X17 paper or 13X19, real smashing good ones. Burn 
everything on a disc and take both with you. Handing the publisher a half 
dozen or so "REAL PRINT PHOTOGRAPHS"  works like magic! Today they're so 
accustomed to looking at everything on the screen that when holding a real 
print photograph in hand for many, is a whole brand new exercise of 
enjoyment of looking at photographs instead of the "same old screen!"

Any questions? The door is open. :-)
cheers,
ted












>
> Nevertheless, I'm starting to cull..and shoot..and shoot.
>
> Best, and many thanks again!
> Jim
>
>
> -----Original Message-----
> From: lug-bounces+jshulman=judgecrater.com at leica-users.org
> [mailto:lug-bounces+jshulman=judgecrater.com at leica-users.org] On Behalf 
> Of
> tedgrant at shaw.ca
> Sent: Wednesday, May 11, 2011 10:49 AM
> To: Leica Users Group
> Subject: Re: [Leica] PESO: American
>
> Jim Shulman SHOWED:
> Subject: [Leica] PESO: American
>
>
>> http://gallery.leica-users.org/v/focusit/american+sm_001.jpg.html
>
> Good morning Jim,
> Given the years of looking at your incredible captures of a particular
> segment of the American population as we see in these two. Have you ever
> considered doing a book? "THE AMERICAN'S! A sub-culture!" Or some title
> along those lines? Oh it should bring some hell-fire anti-comments .... "
> THAT ISN'T WHAT WE ARE LIKE ETC ETC!" But any controversy good, bad or
> ugly
> is great! It's super publicity and helps sell thousands of copies. :-) And
>
> my friend that is the name of the game in publishing a book..... "the
> hoped
> for major dollar return for your efforts! Like it or not! "
>
> If we look at Kyle Cassidy's fabulous book "Armed America" as a sample in
> the population, why not show this completely other side of the culture
> coin?"
>
> It's a natural, probably occurs every weekend somewhere in the USA. But
> you
> appear to find the characters not so far from home, that if it were a book
>
> with a travel advance from the publisher it would allow sites far from
> home.
> If necessary. Although hardly appears to be so in the collection so far.
>
> In your collection too date I'm sure you could put together a hundred
> images
> in about a 24-48 hour time frame and have it ready for publication without
>
> to much effort. It isn't like you are fabricating the images as they're
> right out in the open for the world to see. And being out in public, all
> these people are fair game having their pictures taken unbeknown or not.
>
> And if not a book, a smashing great exhibition at MOMA in New York would
> draw thousands, I'm sure. I'd have these two characters as the cover
> picture
> and lead image for promotion of any exhibition or book publicity.
>
> Just a passing thought on a book, as we've seen a never ending array of
> like
> "CHARACTERS" over the years!
>
> Actually a shot at Kyle's publisher might be the first one to hit on!?
> I'm
> sure Kyle could at least get you in the door for a first show and tell
> discussion rather than going in cold ?
>
> PLEASE THINK ABOUT IT!
>
> Cheers,
> ted
>
>
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