Archived posting to the Leica Users Group, 2011/10/17
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Ten or fifteen years ago a reasonably nice professional brochure, complete with design, color printing, and photography would have set me (or my clients) back about two grand. This is for nothing particularly grand--just workmanlike brochures, created to acceptable professional standards. It also would have been at least of month of back-and-forth, reshoots, at least a week or two for basic design, two weeks for color printing, etc. Today the same project is about $400. The design is $99 (!!!!). It is turned around in one day. The digital printing of about 250 copies is $200 or so. The images are fifty bucks total from iStock. They are purchased instantly. Original photography is just head shots. Beginning to end, from delivery of text and purchased images to printed materials, is a week or less. Most of the world is perfectly happy with mediocre stuff--it gets the job done. In this case, technology has dramatically changed things. Jim Shulman Wynnewood, PA -----Original Message----- From: lug-bounces+jshulman=judgecrater.com at leica-users.org [mailto:lug-bounces+jshulman=judgecrater.com at leica-users.org] On Behalf Of George Lottermoser Sent: Monday, October 17, 2011 7:28 PM To: Leica Users Group Subject: Re: [Leica] IMGs: Letting go of "back in the day". On Oct 14, 2011, at 5:43 PM, Henning Wulff wrote: > With the drastic changes in technologies over the last 20 years, I'm sure every one of us over 40 has similar things to deal with at some point. > > Very well shown, George. Today I blogged (further) on one of the most striking realizations reached as I discarded the old "work" Let's face it. We threw the jobs out with the adoption of new technology <http://www.imagist.com/blog/?p=5764> Regards, George Lottermoser george at imagist.com http://www.imagist.com http://www.imagist.com/blog http://www.linkedin.com/in/imagist _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information