Archived posting to the Leica Users Group, 2012/07/19
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]There are several aspects to consider with sports sponsorship. Do you wish to sell your product worldwide or domestically? Is your product susceptible to a one time boost? Football (soccer) is a spectacularly popular sport worldwide, but not much watched in the USA, so selling worldwide the World Cup may well be worth sponsoring if your product is susceptible to a one time boost (the World Cup football is over a short period once every 4 years) and are not that bothered about the US market. American football is exceptionally popular in the USA but little watched anywhere else in the World, so is probably ideal for American domestic sales since there are lots of matches per year but useless for worldwide exposure. The Olympic games has the biggest worldwide TV coverage of all sports but it also is concentrated over a relatively short period once every four years. Grand Prix motor racing is the 3rd biggest tv spectator sport worldwide (after Olympics and World Cup football) is on 20 times per year but, whilst motor racing is popular with highest income groups in most countries, motor sport is a "blue collar" sport in the US, and the fans like domestic not international events, so selling to the US market Formula 1 is limited too. The TdF is great but is only once a year and has a very specific demographic of fans. Not many potential Leica purchasers I suspect... And so on... FD On 19 Jul, 2012, at 15:13, Spencer Cheng wrote: > I heard during the TdF coverage that it is arguably the largest free sport > event globally with something like 20-30 million spectators over the > course of 3 weeks (and it's all free of charge). It's the only spectator > sport event I watch because I ride and this is an incredible competition. > I have ridden over some of the famous (amongst cyclists :) mountain routes > (Alp d'Huez, Galibier, etc) and I know how difficult some of those climbs > are. I don't even watch ice hockey. ;) > > While the French riders hasn't dominated the GC standing in many years, > French riders like Thomas Voeckler who won yesterday's stage in the > Pyrennes with an incredible ride-from-the-gut means one day a French GC > contender will rise again. For those of you who doesn't ride a bike much, > the TdF is similar to running a marathon a day for 20 days. Probably the > most difficult multi-day athletic event in the world. > > If I run a company that wants to penetrate the European market, I would > sponsor a TdF team. There is nothing quite like having your company name > on all the team members on TV for days. All for a few $M per year. And if > your sponsored team is successful, the commentators will be repeat your > company names a few thousand times over the course of 3 weeks. I know > little about Credit Agricole except that it's a French bank of some sort > but I am never going to forget that name. :)) > > Maybe Leica should sponsor a team? :) > > Regards, > Spencer > > On Jul 18, 2012, at 5:04, Jean-Michel Mertz wrote: > >> >> Thanks Philippe! I was a Tour de France enthousiast for years, it all >> started with Bobet and then Darrigade, Anquetil, Poulidor and the like. >> Today this has cooled off a bit ... probably because the French aren't as >> good as they used to be and also because there's a shadow of a doubt >> hovering above all this ... But it's still a great show and a source of >> "bloody" good pictures! Jean-Michel > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information