Archived posting to the Leica Users Group, 2013/05/10
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Nice interview. I like the way he says that Leica has scale, relative to Hassy, Mamiya and Phase One! He also admitted that it is a premium brand charging premium prices, and professional M users are in danger of extinction. Both are pretty obvious, going by their advertising campaigns and Blackstone's equity investment. I am glad the S2 is doing well, because that adds a professional annuity line of sales, essential for the health of any company. Cheers Jayanand On Fri, May 10, 2013 at 3:33 PM, Richard Man <richard at richardmanphoto.com>wrote: > < > > http://www.forbes.com/sites/marcbabej/2013/05/08/how-leica-camera-is-reinventing-the-medium-format-market-on-its-own-terms/ > > > > One interesting tidbit, Leica sold ~3600+ S/S2: > *StS:* There are no industry-wide figures, but we think the core medium > format market is roughly 6000 units per year ? worldwide, for all brands. > We are not yet the market leader (I estimate Phase One to have 40-45% > market share), but we already have 20% share ? and this is only after 3 > years after introduction. > > *** 3 years x 6000 is ~18000 MF units, so 20% of that is about 3600 units > > > -- > // richard <http://www.richardmanphoto.com> > // http://facebook.com/richardmanphoto > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >