[Leica] Leica R system

[frank.dernie at btinternet.com (FRANK DERNIE)]

It seems to me that the R&D and tooling costs for a totally new DSLR system 
are pretty well the same whether it is MF or 24x36.
Yes the sensor will be a bit dearer, and all the components a bit dearer but 
the cost of developing a new AF system -same.
Cost of developing new software - same. Cost of developing new lens 
mount/electronic interface - same. Cost of developing some sort of way of 
using legacy R lenses - more. So in order to have been comfortable with 1200 
R10 sales per year it would have to sell for very close to the unit cost of 
the S2, not 50-100% above the other top quality DSLRs. Don't forget the 
manufacturing piece part cost tends to be around 10% or retail, the rest of 
the cost is the R&D and tooling.
At a price, say realistically 10% less than the S2, I don't think they would 
have sold 1200...

Frank D.





>________________________________
> From: Frank Filippone <red735i at verizon.net>
>To: 'Leica Users Group' <lug at leica-users.org> 
>Sent: Tuesday, 8 April 2014, 13:25
>Subject: Re: [Leica] Leica R system
> 
>
><snip>
>
>Circling back to the original discussion, and based on data we now have on 
>the S system, comparing it back to the R system, ....?  Would Leica have 
>sold 1200 R10's at prices that would have been 50-100% above the 
>competition?? There are enough Leica nuts ( myself included) out there that 
>the answer is most likely ....Yes...... After all, to own an M lens, we 
>spend 10-20 times the price of mainstream lenses to own the Leica brand....
>
>And with that, a dead horse.
>
>Frank Filippone
>Red735i at verizon.net
>
>
>
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