Archived posting to the Leica Users Group, 1997/01/02

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Subject: Re: stealth marketing no more
From: Christopher Hoover <cdhoover@pacbell.net>
Date: Thu, 02 Jan 1997 14:00:09 -0800

Yes, I've seen several in R8 Ads in recent magazines (Photo (fr.), and
wasn't there even one in Pop Photo?). Just watch as the Leica lens test
results improve! Heard their large brochure was very slick too.

Chris Hoover
cdhoover@pacbell.net

Patrick Sobalvarro wrote:
> 
> Anybody else see the back cover of this month's Scientific American?
> It's one of those R8 ads.  Very impressive evidence that Leica intends
> to actively market those cameras, because I would guess that the back
> cover of Scientific American is not cheap.  Also, I think the
> selection of Scientific American shows some good market research at
> work.

- --snip--

> -Patrick