Archived posting to the Leica Users Group, 1998/02/23

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Subject: [Leica] Enforcing the red dot
From: Dave Munroe <dmunroe@vcd.hp.com>
Date: Mon, 23 Feb 1998 10:24:26 -0800

Dan Cardish wrote:

> I seem to recall that Rolls Royce had rules as to how you could paint their
> cars (John Lennon apparently had upset them).  I'm not sure how R/R could
> enforce them, but I think that Leica should force buyers to sign a contract
> preventing them from defacing Leica cameras,


Leica could do what Panavision does with Panaflex cameras: you
(i.e. the studio) can't own a Panaflex camera - you have to lease
or rent it.  It is always the property of Panavision.  If Leica
did something similar, then they could forbid modification to the
camera and they could also require that you have a technician
calibrate it at regular intervals.

The downside is that you could never own the camera, but such an
arrangement has a certain panache and prestige all its own.

- -Dave