Archived posting to the Leica Users Group, 1998/05/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]>>>>>>>>> OK Adrian and others, I'm not often right but I was wrong that time. I can't help feeling that standards are falling rapidly and the customer is being cheated. Donal even mentions one charlaton producing billboards from the 35mm negative. These must be the ones I see in bus shelters in Sweden. If you are waiting for the bus it is impossible to even detect form. You have to stand on the other side of the street. <<<<<<<<<< Alan, I work as Production Manager of a large ad agency in Kansas City, an ad agency with some large national corporations as clients. We are producing campaigns for a couple of those corporations which include 38 inch tall posters and 12 foot wide banners, and every image is shot on 35 mm. As various pieces have been produced, I've warned all involved that, in some cases, they'll see film grain the size of their knuckles. And the account executives and art directors are so enamored with the photos, they don't care. So I have posters with blurry images and banners with grain the size of my knuckles which everyone else around here think are terrific. As you said, "standards are falling rapidly." By the way, one of these campaigns included a shoot of horses in Montana by the same photographer who shoots for a cigarette company (which turns his 35 mm slides into billboards). We paid him $80,000 for the shoot. I want that job. Larry