Archived posting to the Leica Users Group, 1998/11/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Donald wrote: >We've been through this before. To recap: Leica feels their major >market is the rich amateurs. See my earlier post of camera store not >wanting Pro clientele--they don't spend enough money. Amateurs buy a >bunch, trade it in, buy more, etc. Bucks. >Maybe they are right. But of course with ads like this, they are >doing self fulfillment of expectations. Most of the pros I know have >no idea of what Leica is all about except price. THEY see the line >as a line for dilettantes. Especially the Rs. I'll bet most pros >have never taken a photo with a Leica. I agree. I think LEITZ made the last effort to regather the pro market with the SL2 (and at the time in germany indeed a substantion of them used them). But LEICA never made any attempts towards this market. They saw they could live better and with less effort selling to the rich amateurs. Not only because the rich amateurs buy more but because these are less demanding, are often more willing to forgive quality glitches ... So again, the current Leica Ads are well on target. Christian