Archived posting to the Leica Users Group, 1999/04/14

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Subject: Re: [Leica] Leica Advertising, was How could the R8 be bettered?
From: "David W. Almy" <dalmy@mindspring.com>
Date: Wed, 14 Apr 1999 06:54:12 -0400
 
Bill Rosauer wrote:
> 
> Stay tuned everybody.  With the change in management in Solms, Leica's
> advertising will be changing big time.  They will abandon the Leica as male
> jewelry ads in favor of the Leica as a tool for photography.  They will
> emphasize Leica's links to the great photographers of the past.
> About time, wouldn't you say!

Long overdue, I would say. One modification, restated: Leica should
emphasize Leica's links to the great photographers of the past, present
and future. You can't live in the 30s forever.

David W. Almy
Annapolis