Archived posting to the Leica Users Group, 1999/08/17

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Subject: RE: [Leica] Lieca & Minolta - A perfect marriage
From: "Kotsinadelis, Peter (Peter)" <peterk@lucent.com>
Date: Tue, 17 Aug 1999 10:05:02 -0700

Bernard wrote:

The result may be great, technically, but many technically great product
have failed on the market. Marketing is the problem I see with this
Leica-Minolta team. Leica SLRs are still being accused of being
overpriced Minoltas. And let's be fair; Minolta is the last of the
Japanese Big Three. Minolta is not a "pro's choice" in the people's
mind, and when you look at the statistics, it's not only in the people's
minds. Compared to brands like Leica, Hasselblad, Linhof, Sinar et al,
Minolta is a "cheapo-brand".

This is not to say anything against Minolta, but they are positioned in
a totally different market segment than Leica.

B
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Agreed, but using the Leica name mauy make it more attractive to pros.
After all Sigma makes one of the Leica R lenses, and it sells well since it
bears the Leica name.

Peter K