Archived posting to the Leica Users Group, 1999/10/11

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Subject: Re: [Leica] How to manage a camera company?
From: "Jacques Bilinski" <jbilin@axionet.com>
Date: Mon, 11 Oct 1999 08:25:51 -0700

>>>>
FromThere was
evidently some good market planning going on there! Cosina is currently
selling between 700 and 1000 Voigtlander Bessa-L with the 15/4,5 and the
25/4
a month in GERMANY

Tom A
<<<<<

There is no question that what Cosina did was absolutely brilliant. They
took one of the cheapest lower end consumer SLRs, spent very little to
remove the prism and didn't even bother to add a range finder. Now these are
selling like hotcakes in a country that prides itself on high end
engineering, and to top it off Leica is scambling to make lenses to fit this
camera. Interesting times.