Re: [Leica]The value of Popular Photography

["Tom Schofield" <tdschofield@email.msn.com>]

M6TTL HM:  "In terms of feel, balance, finish, smoothness, precision,
finesse, and yes, optical performance, it is still unsurpassed."

21mm Asph.:  "The best performing and most expensive 21mm ... a peerless
jewel that costs a king's ransom."

35mm 'lux:  "In terms of performance, this lens is unsurpassed and seldom
equalled among 35mm 1.4 optics."

90mm APO:  "On outstanding 90mm f/2 lens -- the best we've ever tested and
far superior to the old 90mm f/2 Summicron, which was and is no slouch."

Tom


- ----- Original Message -----
From: Jerry S. Justianto <jsjm6@cbn.net.id>
To: <leica-users@mejac.palo-alto.ca.us>
Sent: Friday, December 17, 1999 7:20 PM
Subject: Re: [Leica]The value of Popular Photography


> In Indonesia, for me to read the January Edition of PopPhoto will be in
> March 2000.
> Can you please tell me the conclusion of the article about M6TTL?
>
> Regards,
> JSJ
>
>
> ----- Original Message -----
> From: Jeff S <4season@boulder.net>
> To: <leica-users@mejac.palo-alto.ca.us>
> Sent: Saturday, December 18, 1999 12:45 AM
> Subject: Re: [Leica]The value of Popular Photography
>
>
> > Free publicity is a great thing, though I think Popular Photo's glory
> > days were in the '60s and '70s (thicker, more columns), so today, I'd
> > think Leica might also benefit from getting coverage elsewhere,
> > including some non-photographic magazines with the right reader
> > demographics.
> >
> > And they already have an email newsletter, but don't announce zingers or
> > "members-only pre sales" or indeed, anything that would make a person
> > stand outside the nearest store fifteen minutes before opening. They
> > have been mailing out Leica View lately, but email lists are lots
> > cheaper. The newsletters could link to the Leica website, which could
> > link to dealers (who would have reciprocal links)
> >
> > But on the whole, I think Mr. Cohn really does "get it".
> >
> >
> > Dan S wrote:
> > >
> > > So what is the value of the mag?  MARKETING.  Leica should be thrilled
> that
> > > they got a decent review in Pop Photo, not because the testing is
worth
> the
> > > paper it is written on, but because that one crappy biased magazine
will
> > > generate more sales of M's and lenses than all the "M campaign"
> brochures in
> > > the world.
> > >
> > > It has exposure, and that is the one thing Leica really needs now.
> > > Too many people just don't know the company even exists.
> >
> > --
> >
> > Jeff Segawa
> > Somewhere in Boulder, Colorado
> > http://www.boulder.net/~4season
> >
> >
>
>