Archived posting to the Leica Users Group, 2000/02/13

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Subject: [Leica] Is fra"ulein Leica about to become a bride?
From: Bill <m6rf@yahoo.com>
Date: Sun, 13 Feb 2000 09:01:49 -0800 (PST)

Could it be that there is a Royal European wedding about to take
place?  The bride comes from a very refined, highly respected German
family.  The groom is a tall lusty blonde haired, blue eyed Swede who
also has good blood lines.

Got it figured out?  Hasselbald and Leica.

This would be the perfect marriage.  They have non-competing product
lines in the same industry.  There would be significant cost savings
to both companies by combining their marketing distribution and
research & development operations; and to a lesser extent,
manufacturing and administration.

Both companies target the high end camera market.  Hasselblad is more
into the professional market, and Leica is more into the amateur
market.  Their product lines would therefore compliment each other. 
Both companies are Northern European. And, both companies are quality
oriented.

Hasselblad as always been strong in advertising and marketing, where
this has been Leica's weak point.

Leica Camera is ill and not getting well very fast, if at all. 
Hasselblad, from what I hear, is not doing bad, but could be doing
better.

Both companies would benefit from the cost savings and economics of
scale.  It would take the pressure off of Herr Cohn and make the
Leica stock holders happy.  This also would explain the sudden rise
in the price of Leica's stock.

Wow, what an opportunity for a travel agent...booking a vacation 
package to Solms, Germany and Go"teborg, Sweeden.  


Regards,

Bill Erfurth
m6rf@yahoo.com

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