Archived posting to the Leica Users Group, 2000/03/07
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Presentation is an intriguing aspect of photography..... A few years back when I had the good fortune to be able to hire Gene Richards for a project at Dana-Farber Cancer Institute, I went 'round and 'round with the designer, and Gene, over the size of the publication in which we were using Gene's photos. The designer was of the "bigger is best" school, and wanted to do an oversize publication...I came up with the idea of trying to do some roughly Reader's Digest size...I argued that, in the first place, it would be quite unusual for a medical facility to do a small book like that, and therefore it would garner more attention. I also felt that it would be better to be able to wrap your hands around the images...Well, Gene also likes to see his images printed large, so we ended up with an 11x something pub....Ironically, however, a couple of years later a French publisher issued a collection of Gene's work - in a Reader's Digest size format....ah well... B. D.