Archived posting to the Leica Users Group, 2000/03/15

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Subject: RE: [Leica] 50mm f1.5 Nokton question
From: "B. D. Colen" <bdcolen@earthlink.net>
Date: Wed, 15 Mar 2000 14:53:08 -0000
 
It's marketing, pure and simple. Pay someone for the right to use a name
and sell more product because of the resevoir of good will that name brings
to the product. Michael Jordan's name (Air Jordans) on Nike shoes.
Voigtlander's name on Cosina cameras. It's all the same.

- -----
Or taking a Kyocera interchangeable lens autofocus P&S and calling it a
"rangefinder" and putting a "Contax" label on it? ;-)

B. D.