Archived posting to the Leica Users Group, 2000/08/21

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Subject: [Leica] Re: internal attitude
From: Brougham <brougham3@yahoo.com>
Date: Mon, 21 Aug 2000 06:57:17 -0700 (PDT)

Mark Rabiner <mark@rabiner.cncoffice.com> wrote:

> this is lost in the German translation

> As it turns out "internal attitude" in German means
> "estenlichentbrought". Which although a popular sausage also means
> "get it in focus buddy" depending on the inflection and dialect!

Sales copy shouldn't be translated.  It should be written for each
language where you're trying to sell your goods.

Pepsi learned a valuable lesson a few years back.  "Pepsi...the choice
of a new generation" translated to "bring back the dead with Pepsi" in
Korean, if I'm not mistake.  :)



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