Archived posting to the Leica Users Group, 2000/09/02
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 09/02/2000 3:10:34 PM, tbryant@wizard.net writes: >Leica apparently hires expensive MBAs who know lots about sales and nothing >about photography. The MBAs commission market surveys and the surveyors >wander out to shopping malls across the world and talk to housewives who >want >everything done for them in any endeavor you mention Tom, A while back, maybe a year or so, I don't quite remember, I got a phone call from a market research firm in London (I live in the US). They wanted my opinion on a number of cameras including Leica. At the end of the conversation which lasted several minutes and went into a fair amount of detail, the man I was talking to admitted that they were hired by Leica to do this research. They talk to more than just housewives at the mall. Regards, Richard Wasserman