Archived posting to the Leica Users Group, 2000/11/20

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Subject: Re: [Leica] Leica AG, Hermes handbags!!
From: "B. D. Colen" <bdcolen@earthlink.net>
Date: Mon, 20 Nov 2000 14:25:44 -0500
References: <200011201531.HAA19376@mejac.palo-alto.ca.us> <3A19773E.486D0BC0@t-online.de>

I think it's unrealistic to thing that Hermes is going to put money into
Leica to have Leica use it for R&D for new high end camera models. Much
more likely they're looking for ways to turn Leicas, be they Ms, Rs or
P&S, into Hermes fashion statements.



Hans-Peter.Lammerich@t-online.de wrote:

> I see parallels between Leica and the fashion industry. Haute côture
> does not pay for itself, but is a marketing exercise for the licensing
> business: perfumes, jeans etc.. At a smaller scale Leica is already on
> the trip with their point and shoot cameras. Soon we will see Leica
> sunglasses, besides Bugatti, Jaguar. If that helps to subsidise the M
> and R, who cares?
>
> Hans-Peter

In reply to: Message from Hans-Peter.Lammerich@t-online.de ([Leica] Leica AG, Hermes handbags!!)