RE: [Leica] Re: Pricing for Photo Shoot?

["Tim Atherton" <tim@KairosPhoto.com>]

> >And some will charge a day rate PLUS usage if it's going to be more than
> >personal type of use.
>
> That seems wrong.  Seems like it should be one or the other.
> Kind of like a
> lawyer charging an hourly fee *and* taking some of the
> settlement.  Plumbers
> get paid by the hour instead of how much water flows through the pipes
> afterward.  Authors get paid on "usage" by how many books are
> bought rather
> than how much time they spent writing.

And film cameramen generally lose their copyright, but charge the client for
the rental of every single piece of equipment - photographers aren't
plumbers and they aren't writers - it's a different business and like all of
them has it's own ways of doing business. And different sectors have their
own way of working. Editorial often charges a creative fee, which is
balanced against usage. but the fees are generally at the lower end of the
scale. You shoot and assignment with a day rate against usage agreement. You
are guaranteed your basic rate + expenses. But if the article then happens
to run 10 pages + the cover (because you did an excellent job) you get the
space rate added once it exceeds the agreed day rate/creative fee. It's a
way of encouraging excellence and has been standard for many years.

Any creative fee also depends on what the final usage is. You are selling a
bundle of rights - the bigger the bundle, the higher the cost. You want
one-time use in a corporate report, it will cost you x. You want use in the
Report, in house magazine, mail out promos, annual calendar and a poster -
it will cost you xxx. Take the photo of the New Jersey skyline for
Smithsonian and you might charge say a Creative Fee of $700 + expenses for
one-time print use (made up figure). Shoot the same thing for the IBM annual
report and you might start at around $2000.00 . They want to buy out my
Copyright - start at quadruple the standard fees.

The industry and it's different sectors has it's own way of doing business,
as does every industry.


tim a

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