Archived posting to the Leica Users Group, 2002/07/12

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Subject: Re: [Leica] Re: Leica, longevity, and advertising
From: Jeffery Smith <jls@runbox.com>
Date: Fri, 12 Jul 2002 09:13:28 -0500
References: <200207111828.g6BISon15323@sushi.toad.net>

Wasn't that the one launched on Superbowl Sunday and pulled very soon after? T

At 04:45 PM 7/11/2002 -0400, you wrote:
>The most creative advertising is not always the most effective. The most 
>memorable advertisement I can remember was the Apple Macintosh TV spot 
>with the 1984 Orwellian theme. It didn't go over well (except as a cult 
>thing) because it depicted IBM/clone users as mindless, unthinking 
>computer users. Such a notion was found offensive by many IBM users. It 
>didn't add much to Apple's market share, but it was one of the very few 
>times advertising became art.
>
>Allan
>
>
>Steve LeHuray wrote:
>>I just want to say that I am in the advertising business and do not think
>>the Hands campaign is great or memborable, but, it is not that bad either.
>>There must be other Leica topics to be talking about and if you do not like
>>the ads do not look at them.
>
>--
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In reply to: Message from "Steve LeHuray" <icommag@toad.net> (Re: [Leica] Leica, longevity, and advertising)