Archived posting to the Leica Users Group, 2003/03/06
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I believe Leica could price the Leicavit more
competitively, especially with their in-house
machining capabilities. However, Something dawned on
me this afternoon as I worked on yet another
"one-off": Tom A. sells (I think) most of his
Rapidwinders directly to the consumer. This allows
him to sell his units at a competitive price, and
probably a decent profit, without any increased
percentage tacked on by a distributor or retail
outlets. I've seen his winders advertised by retailers
in Shutterbug and they're priced in the 600-700 range.
Maybe he doesn't have a "wholesale" price, and those
dealers are buying them for the retail price and
marking them up.
The conundrum many small production craftspeople face:
Sell direct to the consumer and rely on word of mouth
and a website/small advertising placed in trade
journals, and sell fewer units. OR, go national, sign
with a distributor and place your products with
selected retailers. Undoubtedly, if you choose the
later course, you will sell more product, but you will
receive less per unit sold. So maybe Tom actually does
net more per Rapidwinder sold than Leica will on the
new Leicavit?
Patrick
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