Archived posting to the Leica Users Group, 2003/12/05
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]This is one of the important issues of our time ;-) What happened was that Cardhu made a big marketing push in Spain and a couple of other markets for its single-malt whisky, which was successful beyond their wildest expectations. As a result, they realised that they would be a shortage of the stuff for the next several years, given the aging requirements. So they made a blended whisky (still all malt, but not from a single distillery) which they have been selling in exactly the same bottle, except that that "single malt" was replaced with "pure malt" on the label (price is the same too). The real single malt producers, many of which are small operations, got very concerned about a possible dilution (pun intended!) of the "single malt" moniker, and yesterday Diageo, the owner of the Cardhu brand, agreed to change the colour of the label and made it clear that Cardhu is a blended and not a single malt whisky. A similar problem has afflicted Lagavullin, which did not bottle enough 1-litre bottles for the airport shops, and now the stuff is only obtainable in regular shops in the 750 ml size and of course at higher prices. Nathan > > van: Daniel Ridings <daniel.ridings@muspro.uio.no> > datum: 2003/12/05 vr AM 08:44:41 CET > aan: leica-users@mejac.palo-alto.ca.us > onderwerp: Re: [Leica] Wisky warning - what's in a name. > > There was a warning on BBC World last night. Some are trying to market > "Pure Malt" instead of "Single Malt". Turns out they don't have enough > single malt to meet the demand (takes a few years of foresight to predict > the market when your product takes 12 years to age :) ) > > It was Greek to me. > > > Daniel > > On Thu, 4 Dec 2003, Jerry Lehrer wrote: > > > Nathan > > > > Along these lines, my wife discovered and bought a new (to me) Islay > > Single Malt called Finlaggan, at Trader Joes, for $16. No age listed > > on it. They do have a website, which is unreadable to me; > > > > www.singlemaltwhisky.com > > > > It is not listed in any of my books. > > > > Jerry > > > > > > Nathan Wajsman wrote: > > > > > I see Macallans in most of the local liquor shops as well as in the airport > > > shops I frequent on a weekly basis. The Cardhu situation is most serious > > > indeed, and I have been listening to the BBC with baited breath all day to > > > hear the results of the meeting in Edinbourgh today. Fortunately, Diageo > > > appears to have backed down in the face of the moral arguments of the > > > single-malt makers and has agreed to change the colour and the label on its > > > bastard "pure malt" concoction and also to clearly identify the liquid as > > > being a blended rather than single malt whiskey. > > > > > > Nathan > > > > > > Luc Bourgeois wrote: > > > > > > > Gerry, any info on the Macallan's? They've been hard to come by in the > > > > past couple of years here in Quebec. > > > > > > > > Luc > > > > > > > > On Jeudi, décembre 4, 2003, at 01:24 PM, Gerry Walden wrote: > > > > > > > > > As I know a number of you are keen whisky drinkers I thought you might > > > > > be interested in the controversy about Cardues which is going on here > > > > > in > > > > > the UK (and particularly Scotland) at the moment. Cardues have always > > > > > marketed their whisky as single malt but have been unable to keep up > > > > > with the demand so they have blended their whisky and are now calling > > > > > it > > > > > 'Pure Malt Whisky' which the other producers say is confusing to the > > > > > public. The bottle, label and price all remain the same apart from this > > > > > subtle change. So beware, you may not be getting what you think! > > > > > > > > > > Gerry > > > > > -- > > > > > Gerry Walden LRPS > > > > > www.gwpics.com > > > > > +44 23 8046 3076 > > > > > > > > > > -- > > > > > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html > > > > > > > > > > > > > -- > > > > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html > > > > > > -- > > > Nathan Wajsman > > > Almere, The Netherlands > > > > > > e-mail: n.wajsman@chello.nl > > > Mobile: +31 630 868 671 > > > > > > Photo site: http://www.wajsmanphoto.com > > > > > > -- > > > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html > > > > -- > > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html > > > -- > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html > - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html