[Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA

[tedgrant at shaw.ca (Ted Grant)]

B. D. Colen offered:
Subject: RE: [Leica] new 1ds mark II


> I realize that there are development costs, etc. But I wonder...What do
> you suppose would happen if Leica offered that back at cost? That's
> right - at cost? Let's suppose that the back COSTS $1500 to produce.
> Suppose they sold it for $1500, which would allow any Leica R owner to
> get into high quality digital for $1500. And would allow anyone else to
> get into high quality digital AND Leica for the $1500 plus the cost of a
> used R8...How many R bodies would Leica then sell? How many R lenses?
> I'm no business man, but I'll bet they would make allot more money in
> the long run selling that thing at cost, bringing new Leicaphiles into
> the Leicatent  than they'll ever make selling it at 4K plus...<<,,

Hi B.D.,
Brilliant concept!

I've no idea how many R8-9's there are out in the world, but I bet at cost
dang near every R8-9 owner would be picking one up and or be seriously
thinking about it, until it was obvious everyone else was getting the
digi-back band wagon and everybody would buy one.

And they'd sell far more in his fashion and gain tremendous promotion for
their brilliance in marketing.

However, I don't think they're bright enough to see the good in this and how
they could build it into a great selling promotion..

ted