[Leica] potbelly

[scleroplex at gmail.com (scleroplex)]

pubs for some reason choose off-colour names sometimes.
supposedly appeals to the college-kid beer swilling clientele.

the NYT about 10 years ago had this great piece on the genre that is the
beer tv commercial.
and again in 2006 -
"Part of the intended audience is "essentially nihilist," said Secunda, a
former senior vice president at J. Walter Thompson. "They are cynical,
hostile, angry people. There's a lot of mindlessness and destructiveness.""
http://www.nytimes.com/2006/02/05/sports/05iht-nfl.html

and in 2003 -
http://www.nytimes.com/2003/04/03/business/the-media-business-advertising-addenda-ogilvy-chastised-for-beer-commercial.html

i don't drink so you'll not see me inside potbelly ever :-)
bharani



Date: Wed, 08 Aug 2012 22:40:25 -0400
From: Mark Rabiner <mark at rabinergroup.com>
Subject: Re: [Leica] potbelly
To: Leica Users Group <lug at leica-users.org>
Message-ID: <CC489B59.221F0%mark at rabinergroup.com>
Content-Type: text/plain;       charset="US-ASCII"

I cant imagine asking my investors to cough up bucks for an eating place I'm
going to call potbelly something.
Me I don't need to go near the place.
Why invite embarrassing scrutiny?
Would the potbelly place make mind smaller or bigger?
Are they going to check me out when I walk into to see if mines big enough
to get a discount?

Mark William Rabiner