[Leica] What Leica can learn from Polaroid

[gcr910 at gmail.com (Greg Rubenstein)]

Geoff is spot on with his Polaroid analogy; even if that and Kodak are 
mass-market sagas. Business rules, as such, cross industries, products and 
audiences.

Leica has a target audience, niche and cachet, which makes it something of 
an outlier in the pretty much fungible world of photography these days. 
Leicas are objects of desire, not need, for most. Even us.

Maybe the company should be compared to the makers and purveyors of luxury 
products, be they fine watches, exotic cars or other items of high cost and 
limited availability.

The whole equation, wherever a company is on whatever band of the spectrum 
or whatever it produces, is delivering value for its target audience. Please 
your audience with your products, create more desire for your products and 
make sure your operating costs are under control relative to income/sales.

Will rely on Geoff or Jayanand to correct me if I got it wrong.

Greg Rubenstein