Archived posting to the Leica Users Group, 2013/02/03

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Subject: [Leica] Another from the Museum: the Xerox Alto Computer
From: kanner at acm.org (Herbert Kanner)
Date: Sun, 3 Feb 2013 16:39:29 -0800
References: <D2EE904F-F87F-4DE6-ACB8-5D6BD34CABF3@acm.org> <E481D5AB9E9D4115BFEE3857BE5B7AF8@jimnichols>

Hi Jim,

It was an outgrowth of the Alto. I understand that commercially it was a 
failure.

Herbert Kanner
kanner at acm.org
650-326-8204

Question authority and the authorities will question you.




On Feb 3, 2013, at 3:08 PM, Jim Nichols wrote:

> Hi Herb,
> 
> Thanks for the continuing history lessons.  My secretary received one of 
> the first Xerox Star systems purchased and installed by the USAF at our 
> center. They were all interconnected by Ethernet cables, and provided a 
> great improvement in moving information around the center.  I think it was 
> an outgrowth of the Alto.
> 
> Jim Nichols
> Tullahoma, TN USA
> ----- Original Message ----- From: "Herbert Kanner" <kanner at acm.org>
> To: "Leica Users Group" <lug at leica-users.org>
> Sent: Sunday, February 03, 2013 4:52 PM
> Subject: [Leica] Another from the Museum: the Xerox Alto Computer
> 
> 
>> This bit of computer history is so rich that, even with many details 
>> glossed over, it may be too long for some readers.
>> 
>> The story begins with the Xerox Corporation. The company was started in 
>> 1909 with the name The Haloid Photographic Co. They made photographic 
>> paper. The name in time got shortened to Haloid Xerox. Eventually, they 
>> developed commercially what they renamed xerography, became a successful 
>> copier company, dropped their photographic endeavors and the name 
>> "Haloid".
>> 
>> Their research laboratory was in New York State. Copiers were their total 
>> stock in trade, but as computers became more prevalent, they had a vague 
>> idea, without explicit plans, that they should pay some attention to 
>> computers. They bought a computer company, Scientific Data Systems (SDS) 
>> pf Santa Monica, CA, changed its name to Xerox Data Systems (XDS) and 
>> proceeded to run it into the ground.
>> 
>> Around 1970, again with the vague idea that they should investigate 
>> various technical and scientific fields including computer science, they 
>> found the Palo Alto Research Center (PARC). The Palo Alto location, I was 
>> told in an early attempt at a job interview, was chosen to be as far as 
>> possible from corporate headquarters and far from XDS. The proximity of 
>> Stanford University was also a serious factor.
>> 
>> The Alto was an attempt to prototype a computer for business use. While 
>> prohibitively expensive, the idea was that costs were dropping rapidly, 
>> and that in five to ten years, it was predicted, such a computer would be 
>> affordable to business. About two thousand of them were built, scattered 
>> around PARC and networked by ethernet cable. Ethernet was invented at 
>> PARC; so was the laser printer. Did Xerox make a fortune out of any of 
>> this? One commentator coined the sentence: "Xerox had the ability to 
>> snatch defeat from the jaws of victory!"
>> 
>> http://gallery.leica-users.org/v/herbk1/L1002809.jpg.html
>> 
>> What you are seeing is not the computer itself. The computer is a large 
>> box under the table, in a position where it could not possibly be shot. 
>> You will immediately notice the unusual shape of the screen.  So what do 
>> you do in business? You shuffle sheets of paper. What is the shape of a 
>> sheet of paper? Nuff said. At the upper left of the picture, you will see 
>> an early ethernet cable. On the right is a mouse. This the first public 
>> appearance of one since it was invented by Doug Engelbart in 1963 and 
>> publicly demonstrated in 1969.
>> 
>> On the left is a second invention of Doug's: a five key keyboard on which 
>> one can play chords. The idea was that with the left hand on it and the 
>> right hand on the mouse, you can do many operations without having to let 
>> go of the mouse until you are seriously entering text. I have fun when 
>> giving tours at the Computer History Museum by asking any geeks on the 
>> tour how many different chords can be played with five fingers. I usually 
>> draw a blank. Some how the concept of chords is a mental block. If I had 
>> asked them: "What is the largest number you can write with five binary 
>> digits," I'm sure they would have snapped out: 31.
>> 
>> In 1979, related to the fact that Xerox had invented serious money in 
>> Apple, Steve Jobs got to see a demonstration of the Alto. The people at 
>> PARC did not want to show him what they considered to be the crown 
>> jewels, and on that day he didn't see anything he had not seen before. He 
>> was pissed off, made it known to Xerox headquarters, and a second visit 
>> was arranged at which the lab people were ordered to show him everything.
>> 
>> At this point, we get into the realm of legend. There are two versions: 
>> the first, supported by some knowledgeable computer experts, is that 
>> Apple had been working for some time on the sort of graphical user 
>> interface that we know today on Windows and Macintosh, had encountered 
>> serious problems, and seeing that the problems had been solved at Xerox, 
>> proceeded to work harder and do the same at Apple. The second was that 
>> seeing this interface demonstrated at Xerox, Steve Jobs was stunned, and 
>> on returning to Apple caused the group working on the Lisa computer to go 
>> back to square one and redo hardware and software to provide that kind of 
>> interface. The Lisa, an unsuccessful product because of high price and 
>> poor performance, was followed in two years by the Macintosh.
>> 
>> Having read the Steve Jobs biography, I'm inclined to go with the second 
>> version, the one in the biography. In the first place, the biographer 
>> seems to have been very meticulous and talked to a great many people. In 
>> the second place, it makes Steve Jobs seems a bit less brilliant.
>> 
>> 
>> Herbert Kanner
>> kanner at acm.org
>> 650-326-8204
>> 
>> Question authority and the authorities will question you.
>> 
>> 
>> 
>> 
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
> 
> 
> 
> _______________________________________________
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In reply to: Message from kanner at acm.org (Herbert Kanner) ([Leica] Another from the Museum: the Xerox Alto Computer)
Message from jhnichols at lighttube.net (Jim Nichols) ([Leica] Another from the Museum: the Xerox Alto Computer)