Archived posting to the Leica Users Group, 2014/04/07
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I know nothing about the business schools but the article is incomplete/inaccurate. The sloppy captioning of the photo does the publisher no credit either. DMR production stopped owing to the changed relationship with the supplier as is known. It was never produced in volume in any case. R lens production languished over some years, and the inventory was cleared at 'fire sale' prices. The R10 and presumably preliminary work on a new AF lens range did start and was previewed at Photokina. It was never intended that the existing lens range be resurrected. The announcement of the cancellation of the R10 was in mid 2009. I was there along with a couple of hundred other Leica enthusiasts. While Leica Camera wanted to provide a vehicle for the existing R lenses their analysis was that those people on their own were just not a sufficient market to make the new camera a commercial success. They elected of course to proceed with their 'middle format' S system instead. The R10 at a much higher price would have had to compete directly with the Japanese designs which dominate the market. At the same time the M9 was in development in house and concurrent with the S system design and their resources were stretched. As it turned out the M9 was more successful than was anticipated and while the S2 camera got to market the (CS) lenses for it were delayed. Cheers Geoff http://www.pbase.com/hoppyman On 8 April 2014 04:25, <lrzeitlin at aol.com> wrote: > Nathan,? > Your comment is absolute nonsense. The University of Virginia Darden > Business school is ranked 11th out of several hundred business schools in > the nation. It ranks above Yale and many other prestigious B schools. The > brief article can hardly be called a case study but it neatly encapsulates > Leica's thinking about the viability of the R system. Too bad you R system > fans but Leica's purpose was to stay in business, not to support the needs > of a cult camera sect. > Larry Z > > > - - - - > These guys are from a school of business at a second-division university. > They probably think it is a great case study. > > Cheers, > Nathan > > On 4 Apr 2014, at 17:27, Tina Manley <images at comporium.net> wrote: > > LUG: > > This doesn't really answer anything: > > > http://www.washingtonpost.com/business/why-leica-camera-decided-to-leave-its-beloved-r-series-behind/2014/04/04/4eacaa6a-b9ce-11e3-96ae-f2c36d2b1245_story.html > > Don't really know why it merits an article in the Washington Post. > > Tina > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >